What is the Cost of Direct Mail Advertising?

 If you have a local business, direct mail advertising is an excellent way to reach your target audience. Despite the fact that some people think it’s junk mail, it has a great ROI and engagement rate when you use it in combination with other marketing campaigns. This article will answer the question “what is the cost of direct mail advertising?”

The cost of your direct mail campaign depends on the type of item you’re sending and how much customization you add. High-quality papers, professional design, and larger-than-usual sizes can cost more than a simple postcard or letter. However, these extra touches are necessary to ensure your direct mail stands out from the crowd and gets noticed by potential customers.

Another factor that will impact the cost of your direct mail campaign is whether you’re using a mailing list that you already have or a purchased or rented list. Mailing lists that contain names and addresses of your existing clients or prospects typically cost less than a list you purchase from a database service.

Depending on your campaign, you may also want to include additional marketing products that can help you track the effectiveness of your direct mail, such as call or QR code tracking. This will add to the overall cost of your mailing campaign, but can help you increase the likelihood that people will take action after receiving your message. For example, 97th floor in Utah combined direct mail with Facebook and Instagram ads to drive more traffic to their website.